I'm a designer who takes complexity and turns it into simple products.
I'm driven by curiosity about people and a passion to make products that deliver values.
Over the past 5+ years, I've helped startups and enterprises to ship useful, usable and accessible applications at scale.
I help teams to discover user needs and translate them into solutions that meet those needs – I do that by navigating ambiguity, challenging assumptions and prototyping ideas for testing. My work covers from user research all the way to designing interactions at the component level.
I make working application in code, not only pictures that describe it. My work is done when it's in the hands of users and delivering value.
Simplifying the experience of cross-boarder shipping.
Launching a simple app for shipment tracking.
Launching a companion app for building habits.
Creating a more peaceful and harmonious society by designing new ways to learn and teach meditation.
Interaction design and web development for enterprises, NGOs & local SMEs. Notable clients includes BNP Paribas Cardif and The D.H. Chen Foundations.
Increased conversion by 61% by shipping a major redesign of the company's core product. Designed and launched a companion app for the company's core product. Established the company's design process. Developed a design system that is shared across multiple products and regions.
Setting vision, creating product definition and company leadership. Helped defined the product's go-to-market strategy.
Design and consulting for established enterprises. Led user research, UX and interaction design across the company's projects. Clients included: Hang Seng Bank of HSBC, GlaxoSmithKline, BNP Paribas, Chubb and many more.